TV networks will not carry Dallas Stars games in the upcoming season

In a bold move signaling a significant shift in how sports are consumed, the Dallas Stars have decided to forego traditional television broadcasts for the upcoming season.

Instead, they are launching a pioneering initiative to stream all regional games free via a newly developed app. This decision comes in the wake of the bankruptcy of Bally Sports, the United States network previously responsible for airing Stars games. The collapse of Bally Sports opened a unique opportunity for the Stars, positioning them as the first NHL team to offer games directly to fans at no cost.

The innovative strategy is not isolated to hockey but is part of a growing trend across major sports leagues to enhance viewer accessibility. This approach not only aims to cater to the modern fan's preference for digital streaming but also intends to expand the fanbase through ease of access.

Stars President Brad Alberts expressed his enthusiasm about leading the charge towards this new era. By offering a free, reliable platform for watching games, the Stars hope to cultivate a stronger, more engaged local fan base. Alberts believes that this method will not only boost fan numbers but also increase team profits through targeted advertising revenues.

While the Stars' local games will be freely available on the new app, fans outside the local broadcasting area will need to rely on ESPN+ to catch the action. The strategic shift by the Dallas Stars could potentially set a precedent for other teams in the NHL and beyond as they observe the outcomes of this trailblazing model.

The initiative by the Dallas Stars not only revolutionizes how the game reaches its audience but also how the sport can grow its following and business model in the digital age. It's a forward-thinking approach that other teams might soon emulate if it proves successful in fostering a larger, more passionate fanbase.Source: Dallas News

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