Jersey and name close to being made official for Utah NHL debut season

The Arizona Coyotes' move to Utah marks a fresh chapter in NHL history, and the newly formed ownership group isn't wasting any time getting fans involved in the team's identity. Spearheaded by Ryan Smith, the ownership has launched an exciting initiative allowing fans to vote on the team's name—a pivotal step in cultivating a strong local following.

A Call to Fans for a Name
Last night, Ryan Smith took to social media to announce an official fan vote for the team's name. With a list of 20 potential names to choose from, the engagement strategy not only fosters a sense of community but also taps into the local spirit. Smith's tweet, which can be seen here:


Highlights the anticipation surrounding this significant decision.


Another post by Smith detailed here:



Confirms that regardless of the chosen name, the inaugural season jerseys will simply bear 'Utah' as their logo. This choice reflects a thoughtful approach, prioritizing a unified team identity as the franchise roots itself in its new home.

Leading Contenders and Future Prospects
Leaked names and fan favorites such as Yeti, Mammoth, and Outlaws are currently leading the polls. These names resonate with Utah's rugged and adventurous landscape, promising a strong regional connection. Ryan Smith's vision for a neutral appearance in the first season is strategic, emphasizing the importance of getting the branding right before fully committing to specific designs.

The decision to opt for a temporary design this season indicates a meticulous approach to branding, ensuring that every detail aligns with the team's values and fan expectations. This careful planning is essential as it sets the foundation for the team's long-term identity and market presence.

Swift Moves Towards Merchandising
With the name soon to be decided, the next steps involve finalizing color schemes and jersey designs, a task that requires swift and decisive action.

The efficiency of these preparations speaks volumes about the dedication and capability of Utah's ownership to mobilize and excite a fan base eagerly awaiting their team's debut in the NHL.

Engaging the Community
This fan-driven approach to naming the team is not just about marketing savvy; it's a genuine attempt to build a lasting relationship with the local community.

By involving fans from the outset, Utah's NHL team is setting a precedent for community engagement, ensuring the fans feel a part of the team's journey from day one.

As the season approaches, all eyes will be on Utah to see how this new chapter in NHL history unfolds. The excitement around the team's name and branding is just the beginning of what promises to be an exhilarating ride for Utah's hockey enthusiasts.y.