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TV ratings for the Stanley Cup Final take a stunning turn in Canada


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Sam Jones
June 15, 2024  (6:23 PM)
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TV ratings for the Stanley Cup Final take a stunning turn in Canada
Photo credit: Cbc.ca

Everyone anticipated a unifying surge of support for the Edmonton Oilers, who were poised to secure Canada's first Stanley Cup in over three decades.

Yet, the reality presented by recent TV ratings and polls paints a starkly different picture, suggesting a waning national enthusiasm for what was once considered a unifying force in Canadian sports.
The few ratings numbers that have been released haven't been great . . . According to the NHL, seven million people across North America watched Game 1.

Early in the week, Léger released a poll after asking Canadians and Americans if they intended to follow the Edmonton-Florida series. The headline was that a majority in this country – 58 per cent – were not paying much or any attention.

This tepid response is particularly jarring when compared to previous viewer engagements. For example, the intense Game 7 showdown between the Leafs and Bruins captured over 5 million Canadian viewers alone, with the total North American audience nearing 9 million.
The prevailing narrative had been one of national pride, urging support for the Oilers as Canada's standard-bearers in the sport. However, the reality reflects a different sentiment.
Perhaps the Oilers' early setbacks in the series or the geographical and emotional divide with Eastern Canada are factors in the subdued interest. Nonetheless, the poll results are telling—a majority of Canadians are disengaged from this year's Cup Final, challenging the very identity of Canadian sports passion at this juncture.
This stark decrease in viewership and enthusiasm for the Stanley Cup Final indicates a possible shift in the cultural fabric of Canadian sports, where hockey might no longer hold the undisputed top spot in the national psyche.
Read more about the declining interest in the Stanley Cup finals and explore what this could mean for the future of the sport in Canada.
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TV ratings for the Stanley Cup Final take a stunning turn in Canada

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