In recent years, it has become common for celebrities and athletes to attach their names to various products and companies as a way to diversify their investments and expand their personal brands. Ice District Authentics, a clothing brand for the Edmonton Oilers, has joined this trend by partnering with Oilers forward Evander Kane.
Kane, who has had a challenging path to the NHL, has chosen to name his brand Defy, which seems fitting given the struggles he has faced both professionally and personally. Despite suffering a gruesome wrist injury this season that kept him out for several months, Kane has settled into his role with the Oilers and has been a standout player in the playoffs.
During last season's playoff run, Kane was a force to be reckoned with, contributing significantly to the team's success. In the current playoff series, he has scored two goals and one assist for three points and has eight penalty minutes in four games.