The NHL has been struggling to expand its audience and attract new fans. However, NHL Commissioner Gary Bettman may have a solution to address these marketing challenges. According to a recent report from NHL insider Darren Dreger, the league is considering implementing new marketing strategies for the upcoming season, including the possibility of having all 32 teams play on a single weekday as a targeted marketing event, possibly early in the season.
As per a Twitter user (@NHL_Watcher), Dreger discussed this potential marketing strategy on Insider Trading. If implemented, this strategy would result in a total of 16 games being played in a single day, which could potentially attract a wider audience and generate greater interest in the NHL.
However, this innovative approach could also create scheduling conflicts for fans, as they may miss out on watching their preferred games due to overlapping schedules.
Another potential approach would be to feature rivalry match-ups throughout the day to draw more attention to the event. Whether Commissioner Bettman's marketing strategy will prove successful remains to be seen, but it is hoped that he has a solid plan in place.
